REDSPARK WAS CALLED IN TO CARRY OUT A REBRANDING EXERCISE
Client
Superior Personnel
Industry
Recruitment
Project
Rebrand
Expertise
Brand development | Graphic design | Print
Before
Superior Personnel is a business, in the recruitment sector, run by a visionary. Their goal was to become a leading nationwide recruitment company. Their branding was a little bland and tired and not reflective of the industry leader they aspired to become.
After
RedSpark was called in to carry out a rebranding exercise to bring professionalism and credibility to the brand. At the same time they wanted to project an image of fun and passion for what they do. The new logo portrays interaction and relationships with both the clients and the candidates. We also designed their stationery, brochure, website, building and vehicle signage, presentation folders, greeting cards, Christmas cards, office interior graphics and online banner advertising. Superior Personnel has grown from one Auckland location to 4 locations nationwide. They have also launched a secondary business which recruits ex services personnel, which RedSpark also did the branding for.
