Camelia Petrus has a psychology background and is an experienced trainer in emotional intelligence. After years of success in videography and business development in the accounting space, Camelia is going back to her passion of assessing and training on emotional intelligence for the corporate sector. She has started a new business called Core Purpose.

RedSpark was thrilled to be chosen to help her to develop a brand that fits her personality and values. We started with the name and after exploring a plethora of options, Core Purpose was the winner. Then it was time for the visual branding where we designed a logo and various other brand touchpoints.

The logo which features the letter C with a magnifying glass inside, represents focus and clarity. The gradient in a warm colour palette represents change and passion and works well on both white and black backgrounds.