FAB Group was formerly named Micromode. They are the head franchisor for a number of beauty brands including Toni & Guy, Caci Clinic and Smashbox. They were looking to rebrand and position themselves as franchise specialists who provide leadership, credibility and mentoring for women's beauty franchisees. The new brand features a logo inspired by beauty and nature. The symbol is made up of multiple overlapping parts which is a nod to the business structure and it symbolises a flourishing business. We also designed a stationery suite, brand guidelines and office graphics for FAB Group.