REDSPARK WAS ASKED TO HELP WITH THIS AND TO USE THE EXISTING LOGO ELEMENTS AND WITH NEW COLOURS
Client
Mental Health Foundation
Industry
Charity - Mental health & wellbeing promoter
Project
Rebrand
Expertise
Brand development | Graphic design | Print
Before
Mental Health Foundation is a charity organisation who works towards improving individuals’ mental health and reducing discrimination. Their brand identity had been put together by various different individuals at different times and was very inconsistent and unprofessional. This was uninviting and a little dull and hindered the task of communicating the message. They needed more vibrancy, consistency and approachability in their visual branding.
After
RedSpark was asked to help with this and to use the existing logo elements and with new colours, design a new brand identity system for the entire organisation. This brand look and feel is carried throughout the full suite of materials and resources. With a little freshening up of the logo with a more vibrand colour palette, we then designed new stationery, presentation folders, suite of DL brochures, relaxation CD packaging. We also redesign all the publications and promotional posters and advertisements.
